From initial business concept to brand development and digital launch, MKTG Enhanced brought to life VP Eats’ online footprint just ahead of the summer 2025 season. With a well thought-out brand that was note-worthy and relevant to the owner’s vision, roots and culinary perspective, MKTG Enhanced set the groundwork to then create a beautiful and impactful website that equally delivered on functionality and aesthetic design. A robust social media strategy followed that quickly amassed a local following, and introduced VP Eats’ food and personality to the online world, further emphasizing the brand pillars.
The results speak for themselves: VP Eats quickly became a locally recognized food truck service in the Niagara Region as a result of its online footprint and relevance, securing over 30 events in a 3 month period, surpassing the clients’ expectation.
VP Eats Food Truck
To deliver on the right brand, MKTG Enhanced took the approach of understanding the client, their needs, vision, roots and personality, to deliver on a brand that reflects that. Starting with a deep dive to understand the clients, followed by a robust market research and competitive overview, MKTG Enhanced with the support of a talented graphic designer, was able to synthesize the intel into 3 concise logo concepts to present to the client.
With a few more tweaks and enhancements, MKTG Enhanced was able to quickly narrow in on a final logo and develop a comprehensive, and concise brand guide that the client could easily use and leverage in the future.
Expertly leveraging Facebook and Instagram to its full potential with the power of curated imagery and impactful storytelling, MKTG Enhanced strategically unravaled VP Eats brand personality and products online using high-end photography, engaging posts and reels, designed to stand out in social feeds, drive exponential reach, attract new followers and and deliver local brand recognition and website CTR rates.
MKTG Enhanced designed this website to showcase the brand, highlight the culinary expertise behind VP Eats, inform customers’ of VP Eats events and whereabouts in the Niagara Region and capture subscribers.
Leveraging the brand guideline and brand personality, VP Eats’ website delivers on all requirements, while also allowing customers’ to have a seamless and visually-pleasing experience online.
Recognizing that a website is only as good as its SEO framework and searchability, MKTG Enhanced developed a robust SEO strategy to apply to the website, allowing VP Eats to rank in 1st place among key search terms, such as “Asian food truck Niagara”.
To further expand VP Eats online presence, MKTG Enhanced established a solid, locally-based Google Business Account and solicited reviews and feedback . Using VP Eats website as a gatekeeper, MKTG Enhanced allowed only positive reviews to funnel through to the Google BA, while capturing all other feedback into an online form for the client to resolve quickly and seamlessly with the customer.
4.8 Score
21 Reviews
97% Score
102 Email Subscribers
30+ Events in 4 Months
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