With a goal of acquiring self-qualified leads in both the GTA and KWC area, MKTG Enhanced successfully drove more than 900 leads in just over two months for Strata, a new luxury condo in Uptown Waterloo, using a carefully designed digital strategy leveraging social media, email and paid media.

STRATA

Brown circle with arrow pointing left.
A round, brown circle with a black arrow pointing to the right.
A black iPhone with a blank screen and a front-facing camera at the top.
Vertical black banner with the word 'SOCIAL' in large, brown capital letters.

Expertly leveraging LinkedIn, Facebook and Instagram to its full potential with the power of curated imagery and impactful storytelling, MKTG Enhanced featured this unique condo’s key differentiators and skillfully showcased all it has to offer through ongoing reels, panoramic carousels, and noteworthy photography, set to stand out in customers’ feeds, drive exponential reach and deliver strong CTR into the registration landing page.

A collage of six images: a modern living room with sliding glass doors opening to a balcony, an upscale urban building with reflective glass, a group sitting around a fire pit in a wooded area, a contemporary outdoor lounge with a canopy, a cityscape at dusk with high-rise buildings, and a cozy indoor space with plants, a tent, and city views.
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Vertical banner with the word' EMAIL' written in large, bold, brown letters on a black background.
Promotional collage for Strata, featuring three panels with event details and visuals of balconies, interiors, and outdoor spaces, emphasizing expansive living and exclusive event access.
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Throughout the duration of the campaign, MKTG Enhanced developed and managed the newsletter campaign, deploying over 15 newsletters to two main target audiences, driving increase in lead registration and establishing ongoing top-of-mind interest into this unique condo.

The campaign culminated in the promotion of the condo’s Brokers’ Launch event, through newsletters and LinkedIn, driving strong, qualified attendance to this event.

The newsletter campaign successfully achieved a 65% Open Rate, with an average 2% CTR, driving over 1,800 leads to the registration landing page.

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Three cityscape event flyers with information about a real estate broker's exclusive event, including date, time, location, and RSVP details, in front of a city skyline background.

Recognizing the importance of ongoing paid media to drive results, MKTG Enhanced leveraged paid media support through Google and Meta platforms to target key demographics across key regions.

Through Google Search ads, Google Display ads, retargeting ads and a variety of Meta ads, the campaign was able to amass 2.1M impressions, over 23K clicks, resulting in an impressive $0.63 CPC, below industry average.

IMPRESSIONS

2.1M

$0.63

CPC

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